- A new report claims Amazon Prime Day 2021 will be held June 21-22.
- Amazon had previously confirmed Prime Day 2021 would happen sometime in June this year.
- The sale event has been pushed up from its normal July time frame.
Update: May 28, 2021 (12:35 PM ET): Bloomberg reports, via unnamed sources, that the big Amazon Prime Day 2021 sales event now has specific dates. According to the report, it will supposedly be held Monday, June 21 and Tuesday, June 22. Amazon will likely confirm those dates very soon.
Original article: April 30, 2021 (12:37 AM ET): Amazon has confirmed that Prime Day 2021 is moving up this year. The event usually takes place in July. However, the company has decided to shift it to the second quarter this year.
As reported by CNET, Amazon’s Chief Financial Officer Brian Olsavsky confirmed during a press call that Prime Day 2021 would occur in June.
The official didn’t announce a specific date for Prime Day 2021 but said, “We are going to do it on a date where we think it’ll get more attention for our customers, and also for our vendors.”
He also added that Amazon has concerns over shipping delays and transportation slowdowns in July because it’s a big vacation month. The impact of the Olympics in the third quarter could further affect the progress of Prime Day. Hence, the company has landed on June to conduct the event.
“We’re excited for the return of Prime Day and look forward to providing our members with incredible savings while investing in opportunities for our small business selling partners and continuing to ensure the safety of our employees,” an Amazon representative said in a statement.
Amazon suggested you can ask your Alexa-enabled devices to keep you posted on Prime Day 2021 for updates on the actual dates.
Prime Day was postponed to October last year due to the pandemic. However, it brought forth some great deals on smartphones, wearables, laptops, and many other electronics. We expect Prime Day 2021 to also offer big discounts, so if you’re planning to buy a new phone or a big home appliance, you might want to hold off till June.