Google to cut subscription service fees for all Play Store creators

Google Play Store 2021 0

Credit: Joe Hindy / Android Authority
  • Google is reducing its Play Store subscription fee for developers.
  • Developers will pay 15% of their cut to Google, down from the 30% currently demanded in certain situations.
  • The changes come into effect from January 1, 2022.

Google has announced it will take a smaller cut from developers’ Play Store subscription fees starting next year.

As outlined in a new blog post, Google will demand 15% of developers’ subscription fees on the Play Store “from day one.” Currently, the company takes a 15% cut from developers only if consumers hold on to a subscription for an entire year. If a consumer unsubscribes before this period, this fee for developers jumps to 30%. Understandably, that’s a pretty tough target for budding developers. Google now acknowledges this, citing “customer churn” as a significant problem. But it believes its new guidelines, which will come into effect on January 1, 2022, should ease the pressure on budding developers.

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