- Google is reducing its Play Store subscription fee for developers.
- Developers will pay 15% of their cut to Google, down from the 30% currently demanded in certain situations.
- The changes come into effect from January 1, 2022.
As outlined in a new blog post, Google will demand 15% of developers’ subscription fees on the Play Store “from day one.” Currently, the company takes a 15% cut from developers only if consumers hold on to a subscription for an entire year. If a consumer unsubscribes before this period, this fee for developers jumps to 30%. Understandably, that’s a pretty tough target for budding developers. Google now acknowledges this, citing “customer churn” as a significant problem. But it believes its new guidelines, which will come into effect on January 1, 2022, should ease the pressure on budding developers.