For as long as phones have existed, case makers have been trying to capitalize on that market by offering protection and personalization. You buy a new phone, you buy a new case, the two go together hand in hand. But as smartphones slowly got out of their proverbial shell; dusted off their boring white and black plastic from the early 2010s; and donned new shiny, matte, metallic, glassy, colorful, or elegant attire; cases have been stuck in the same mold.
Brands pop up left and right, but the ideas are the same recycled ones: hard shell or soft case, plastic or leather or thermoplastic polyurethane (TPU), black or transparent. Compared to smartphones, very little imagination goes into case making, and there’s a certain status quo that many brands seem to be content with. I’ve reached a point where I feel bad about spending close to a thousand dollars on an expensive phone (such as my newly acquired Pixel 6 Pro) only to carry it around in a case that shows none of its polished design elements.