Can Netflix actually stay on top in the streaming wars?

Netflix with popcorn in a striped container, spilling everywhere

The streaming wars have been heating up for years. Initially, it was Netflix‘s game, as the popular service effectively defined streaming as we now know it before anyone even tried to compete. But as media companies started launching their own one-stop streamers, the landscape has shifted; slowly at first but increasingly fast of late. So what does that mean for the future of streaming?

If everyone has their own streamer, it becomes harder for any one company to hold onto licensed titles, so virtually every service needs exclusive new content. Can you make do with just one service? Would one main streaming platform and one or two supplemental services do the trick? Are we approaching a new reality with streaming bundles reminiscent of cable packages?

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